Srini has an intense love for sports, so it was natural that he chose to have it as an overarching thread that bound his career, from one job to another. After a short stint in advertising, he worked with global leaders that have defined the business of sports in India and globally – from ESPN Star Sports, Nike, BCCI to Reliance Sports – all have been (and still are) leaders in their own verticals of the sports industry.
In a career already spanning twenty years, his responsibilities have included building Sports Businesses, Business Strategy and Planning, Brand Management, Marketing and Communication, Sponsorship Sales, Sports Marketing, Event Management, Creating Innovations and Mentoring Aspiring Candidates who want to enter the sports industry. Fom helping set up the Indian Super League, being on the team that created the marketing strategy for IPL and spearheading memorable advertising campaigns for Nike, he has done it all.
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