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Start up Success by Aly Madhavji


Startup Success is a practical, resourceful guide for entrepreneurs and anyone who intends to start a business.

Unlike other startup books that focus on founders' personal stories, this book provides practical methodologies and resources (over $10,000 USD in value) to help founders achieve fundability. The book sharpens a founder's techniques in four areas: grooming the idea for pitching, personal development, building strategic relationships and securing investment.

Each chapter comes with unique and valuable worksheets, templates, and sample contracts based on best practices proven at world-leading accelerators and VCs. Until now, these costly resources have only been available to the exclusive group of founders with VC-backing. With this guide, they are made available for download to every reader. This book aims to prepare budding entrepreneurs and founders for the toughest job there is: turning their idea into a fundable startup.

The book guides its readers through the initial process as they lay the groundwork of goal-setting, improve their pitch deck writing, learn the soft skills of networking, generating leads and finding mentors, as well as the hard skills of approaching, negotiating and closing an investor. It can be a valuable learning tool and guiding light for entrepreneurs as they embark on this challenging journey.


Aly Madhavji is the Managing Partner at Blockchain Founders Fund which invests in and venture builds top-tier start-ups and consults companies and governmental organizations on emerging technologies. He is a Limited Partner on Loyal VC and a Co-Founder and the Former CEO of a digital currency exchange. Aly is a Senior Blockchain Fellow at INSEAD and was recognized as a “Blockchain 100” Global Leader by Lattice80. He has served on various blockchain advisory boards including the University of Toronto’s Governing Council, which manages a $2.5B budget. He currently consults organizations on emerging technologies such as INSEAD and the United Nations (UN) on solutions to help alleviate poverty, support business ecosystems, increase financial inclusion, and improve society at large to help achieve the UN Sustainable Development Goals. He is an internationally acclaimed author, including the award-winning book titled, “Your Guide to Succeed in University”, as part of the Succeed Series and a monthly columnist for the leading blockchain magazine. He is a mentor with Chinaccelerator, an elite accelerator program operated by the venture fund SOSV with $500M+ AUM and the Mobile Only Accelerator (MOX) which helps the best mobile startups acquire users in Southeast Asia, India, Eastern Europe and South America via its smartphone platform with 167 million users. Aly was previously a Consultant focused on corporate turnarounds and worked on strategy for PayPal and INSEAD. He has lived and worked across four continents (North/South America, Europe, and Asia) with PwC, PayPal, Microsoft, Bloomberg, and INSEAD. He also holds the Chartered Professional Accountant, Chartered Accountant, Certified Management Accountant, and Chartered Investment Manager designations.

Aly is a highly sought-after industry thought leader and has spoken about blockchain at conferences globally including Money 20/20, Seamless, the World Blockchain Summit, Blockchain Economic Forum, Satoshi United, BlockShow by CoinTelegraph, Blockchain Pioneers Summit, Blockchain Technology Conference, ConnectTech Asia, The Global Innovation Forum, World Blockchain Forum and the World Blockchain Conference.

Aly holds a Master of Global Affairs as a Schwarzman Scholar from Tsinghua University a Master of Business Administration from INSEAD (Singapore and France), and a Bachelor of Commerce with Distinction from the University of Toronto.

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