Author Picture

Involved with branding and communication of global and local brands since 1983.

Co-founded Chlorophyll. Chlorophyll has unlocked the potential of brands in business since 1999. It has defined and differentiated over 200 brands (product, service or corporate) and created over 50 from scratch.

Specialities: Chlorophyll specialises in creating brands from scratch, organisational transformation using the brand as a pivot and leveraging brand thinking to exploit new business opportunities.

Was Chairman of ACSAC, Committee set up by the Nandan Nilekani-led Unique Identification Authority of India, to define and create the brand in 2010. Was involved in the formulation of the communication strategy, the brand name and logo brief and finalization of the same.

Primary school teacher and housemaster for the first four years of working life at the Rajghat Besant School, in Varanasi, under the aegis of the J Krishnamurti Foundation (1979 to 1983)

Published fiction and non-fiction writer (two books: Halfway Up the Mountain and Two Pronouns and a Verb), more on www. Speaker at TED University in 2009 in Mysore and TEDx in Bandra in 2017